For the Yavi Autumn Winter campaign 2020 designer Yadvi sent visual artist Rhea Gupte on a brainstorming spree with the words — inside Out, lines and geometry, set design, treasure hunt and mystery. Rhea’s thoughts led her to her childhood memories of reading Nancy Drew and every mystery novel written by Enid Blyton as well as hours spent in front of the computer with her mum and sister playing Mystery Case Files together. A peer proclaimed super sleuth at Cluedo, it was only natural for Rhea to dream up a campaign with invisible people shrouded in the midst of sinister happenings in their elusive family.See more
She wove flowers in her head
One for each battle she sought and fought.
She wore flowers in her head
One for each thought she held and fled.
She carried her flowers like companions,
Her many moods and strengths
Her anger, her resent
Her petals held tenacity
Her head held resolve
Her mind held the world
In beauty and absolve
She wrote flowers in her head
One for every story she’d tell
She wore flowers in her head
They carried her smell.
EURUMME — fashion campaign & lookbookSee more
Rhea creates her interpretation of Yavi’s Underwater Desert for their Autumn Winter 2019 campaign. A fantastical place of surreal, minimalistic landscapes, the visuals are self portraits meant to transport the viewer to a place of dreams and imagination, inspired by the designer’s collection and immersive colour story.
YAVI — fashion campaignSee more
“As of 2017 only 0.93% of the world’s professional footballers were women. For any sphere of human enterprise to have less than 1% women is worrisome.”
MAYU — fashion campaignSee more
VARNIKA ARORA — campaignSee more
MOUNTAIN AND MOON — campaignSee more
“Can clothes emote? Through this series, I tried to portray clothes with emotions; as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown.”
COLOGNE, GERMANY — june, 2019
“I was inspired by the concept of circularity. I wanted to bring about a narrative of how, if it were a utopian world, every piece of clothing could go back to earth, where it came from, in its entirety. I hope for these images to resonate as a connection to having circularity in the fashion industry, along with starting conversations about how we often discard, reject and consume clothing mindlessly. Through this photo series I also continue my exploration of giving clothes human qualities and having them emote. By making clothing the heroes of this campaign, I hope to have them seen as possessions for life rather than something one wears only for a single summer.“See more
Indoor pollution from the smoke of earthen cookstoves (called chulhas in Hindi) used for cooking and heating, is the primary cause of respiratory diseases in rural and poverty-stricken areas of India. I volunteered with an Indian non profit organisation, Smokeless Cookstove Foundation, which conducts workshops to teach a technique of creating a costless, smokeless cookstove.See more
EURUMME — campaignSee more
POSH PRIDE — campaignSee more
Work for the Smokeless Cookstove Foundation, an Indian non-profit, working to solve the problem of indoor pollution in India.See more
400 THINGS — campaign & product shootSee more