I was inspired by the concept of circularity. I wanted to bring about a narrative of how, if it were a utopian world, every piece of clothing could go back to earth, where it came from, in its entirety. I hope for these images to resonate as a connection to having circularity in the fashion industry, along with starting conversations about how we often discard, reject and consume clothing mindlessly. Through this photo series I also continue my exploration of giving clothes human qualities and having them emote. By making clothing the heroes of this campaign, I hope to have them seen as possessions for life rather than something one wears only for a single summer.


IKKIVI — campaign