“Can clothes emote? Through this series, I tried to portray clothes with emotions; as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown.”
COLOGNE, GERMANY — june, 2019
IKKIVI — campaign
Ethical Threads is an ongoing project which was born out of the need to educate people about slow fashion and to encourage them to take mindful decisions as consumers. In researching the fashion industry and reading about the disastrous consequences of fast fashion specifically on our environment and people of colour, I wanted to work on a photo-series which would highlight investing in ethical fashion. This photo-series is meant to start a conversation and to make people curious. I portrayed my thoughts by personifying clothes with human characteristics and by making them central to the visual narrative. The clothes, either floating or in various human-like positions seem almost alive, expressive and emotive. I want people to feel a connection with the series and to also educate themselves about the subject by being drawn into the imagery. Through this series, I questioned whether clothes can emote and truly be story-tellers. I tried to portray clothes as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown. All clothes featured in this series are sustainably and ethically produced.
Ethical Threads was conceptualised in 2016 and I have been exploring it in various ways since. This set of images were photographed in 2019.