β€œCan clothes emote? Through this series, I tried to portray clothes with emotions; as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown.” 

EXHIBITED BY

MASALA MOVEMENT
COLOGNE, GERMANY β€” june, 2019

COMMISSIONED BY

IKKIVI β€” campaign

I started my Ethical Threads series two years ago as a personal project and have been developing it since. It was born out of the need to educate people about slow fashion and to encourage them to take mindful decisions as consumers. I had been researching the fashion industry and reading about the disastrous consequences of fast fashion specifically on our environment and people. I realised how little awareness there is about these topics and it became important to me to share my findings through art. Ethical Threads is a photo-series to start a conversation about slow fashion. I thought of going about it in an emotive way by personifying clothes with human characteristics and making them central to the visual narrative. This treatment helps us see these dresses shot across natural landscapes either floating or in various human-like positions making them seem almost alive and expressive. I want people to feel an emotional connect with my work and to also educate themselves about the subject by being drawn into the imagery. Through this series, I tried to portray clothes with emotions; as isolated creatures, as vulnerable souls, as wanderers and narrators, as lovers and as friends. As pieces of value to be kept and not thrown.