The joy of being is in laughter under a boundless sky, in watching weightless bubbles rise, in holding on to our dreams and trying. The joy of being is in watching stars on a cloudless night, soaring into our limitless lives, our own quiet company at sunrise, and planting roots to thrive.
SHAYA — jewellery campaign
The campaign for Shaya was conceptualised after the direct inspiration for the designs of this jewellery collection shared by the client — bubbles.
To me, bubbles are a happy childhood memory, an experience of wonder, an effervescent feeling of joy. I tried to capture the collection in this spirit of abandon and happiness, spirited and free.