The joy of being is in laughter under a boundless sky, in watching weightless bubbles rise, in holding on to our dreams and trying. The joy of being is in watching stars on a cloudless night, soaring into our limitless lives, our own quiet company at sunrise, and planting roots to thrive.

SHAYAjewellery campaign

The campaign for Shaya was conceptualised after the direct inspiration for the designs of this jewellery collection shared by the client — bubbles.

To me, bubbles are a happy childhood memory, an experience of wonder, an effervescent feeling of joy. I tried to capture the collection in this spirit of abandon and happiness, spirited and free.