Photographing and styling the cover and cover story for an online magazine’s June-July issue themed around sustainability.
Photography & Styling by Rhea Gupte
Modelling by Archana Nair at TFM
Production Assistance by Sureli Jain
Location courtesy of BeachBox Mandwa
AM.IT Lemon Yellow Dress | Forty Red Bangles Necklace | AM.IT Skirt
With the rise of mainstream magazines supporting fast fashion brands, there has also been a palpable rise of smaller independent magazines using their voice to speak about sustainability and things that matter. The former with their advertising budgets and annual goals, may, at times, seem powerless to speak up on issues which really make a difference; while smaller magazines with earnest voices thankfully refrain from speaking about another ‘It bag’ of the season, instead choosing a topic which could stir a conversation. Their groups of listeners remain small but they will actually listen and contribute. Such websites and publications, mark a rise of intelligent journalism in fashion once again. They bestow light upon not only the unethical practises in the industry but also on how fashion can still be an overall powerful medium, by abstaining from milking age old tactics of breeding insecurity, instead of encouraging empowerment, to sell product.
As consumers of clickbait text and sample sales, on which side of the spectrum do we choose to be? Do we decide to be aware and well informed or do we feed into the immature gibberish stemming from ignorance, indifference and often a formulaic concoction of what has previously proven to work?
In life, we may feel powerless across several ambits. Politically or socially, change may be a long term plan, even if a clearcut one did exist. As consumers, though, we do have the power to pick and choose what we buy and what we don’t. We have the ability to influence change with every action and every product we choose to buy less of or not at all. We decide what we read and what we create more demand for, whom we support and whom we question until improvements are brought about. Although, the question remains, are we the majority which will bring about change or are we the minority who will remain a feeble voice until it reaches more?