To create a lookbook for the client’s clothing line rooted in sustainability, craftsmanship and understated minimalism. Images created to be used for the client’s website, social media and buyer catalogue.
All garments by Ode to Odd
I still remember the nervous twitches from students I was guest lecturing several months back, asking me why Instagram wasn’t enough to establish a professional presence; which loosely translated into a sea of selfies in the midst of their professional jobs. Their argument was that so many people they look up to, do the same thing and they have turned out to be hugely successful.
As lines between professional and personal life blur, our generation has become the poster child of banking on their social presence to further their career, ‘Being a brand’ as they call it. The pros and cons of the same may differ from one perspective to the next. I for one, feel that no matter how many selfies you take, if you have talent to back it up with, you’d be in a good space. That to me, seems like the only bankable factor over time. However, this article is not about Instagram but the previously lodged question of why it’s important as a young professional to have your own website.
To me, my website is home. I can rearrange the furniture through my layout, have the comfort of cooking a warm meal by uploading my work exactly the way I wish to and enjoy a quiet nap when I don’t wish to see any of it, all on my terms. I have complete control over what it looks like, at any given point, which is important to me; it being an extension of my visual identity as a creative. I have control over the user experience and interface and over micro managing every last detail of the space.
Which makes me think of whether this feeling of wanting to have complete control become obsolete? Does nobody want to get into the backend of things when others have simplified them enough to warrant not caring for complete individuality?
Although I understand the ease of publishing and growing a community that these platforms provide, is it really wise to put all your focus into a social media platform one has zero control over in the long run? Not saying that any of these things show signs of slowing down as of today and not saying that I don’t enjoy using several of these myself, but the question is; where does one’s presence go if one of these should cease to exist? How does one plan on booking jobs or showcasing the rest of their work? Not to forget, what happens to protecting the work that has already been uploaded? How cautious is being too cautious? How long will the reign continue until we are all signing into something never seen before? More importantly, isn’t social media better off being a trailer to a larger portfolio?
Leaving you to mull over these questions alongside one of many self portrait shoots I was commissioned to create over the last few months. Coming at you right here over brief intervals. See you!