hat, girl, fashion photography, black and white
hat, girl, fashion photography, black and white, sea
hat, girl, fashion photography, black and white
hat, girl, fashion photography, black and white
hat, girl, fashion photography, black and white, sea
hat, girl, fashion photography, black and white, woods, trees
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hat, girl, fashion photography, black and white


Personal Project


Photography by Rema Chaudhary
Styling & Modelling by Rhea Gupte

The artistic process is an intriguing one. Dazed magazine’s Mental Health Awareness Week provides insights on how creative people may be prone to mental illnesses and how it is a broader study on the state of mind of a creative, often vulnerable while doing their job. Creativity when based on personal experience, an abstract thought process or a commentary on observations and limitations comes from a place of honesty and therefore, has a quality of exposing the mind behind it; leaving it open and defenceless to ridicule, misunderstandings and often unrelated, irrelevant and uneducated opinions.

I had the pleasure of speaking at a few panel discussions recently and it was alarming the number of students who were concerned with what the audience wants them to create. Several questions shot at me revolved around what the industry appreciates, how can their work be ‘liked’ by people and how could they be at par with industry standards. The last questions is one I have the least problem with, because, as a young professional one looks up to several existing artists and their work. However, the problem starts when kids who should be identifying what they like¬†are more concerned about what they should like or who likes their work.¬†Why as a generation are we susceptible to knowing what the people around us want, instead of thinking about what it is that we want to do and achieve, where we wish to take our craft or what creative milestones challenge¬†us the most. As an individual and an independent mind.

In a lot of cases, public surveys and understanding needs, trends, the general trajectory of unanimous ‘likes’ have been proven to be successful, providing important insights. However, such knowledge seldom creates anything beyond repetitive content and unnecessary uniformity in art. Easily, one is swayed by what is popular, instead of what one personally gravitates towards naturally; which may very well be unseen, unheard of and unassuming. Isn’t the latter the much more exciting route to pursue? The possibility of creating something new, never seen before, something which originated from a place of honesty.

How are we growing and challenging our audience to grow with us, if we concentrate on reiterations instead of uniqueness? The unique thought, a phenomenon already, seemingly extinct; due to over-sharing and abundance of information; struggles to be used more often. The creation of something genuinely new, cannot have an audience yet, because it has, in fact, never been seen by an audience. However, it comes with the prospect of attracting a new type of people to your craft and also the invaluable opportunity of allowing your audience to grow with you.

Join the conversation

  1. Your thoughts, as always, are intriguing and force me to think about my own creative process. As a former film student it is all too easy to relate to that feeling of “What will my audience like?” rather than “What will I like?” I let counties of professors mould my work into their own rather than standing up to do what spoke to me – I sometimes still wonder what would have happened if I had gone the other way around. That’s why with my blog, my website, my writing, my work, I make sure never to let anyone else change it in a way that makes me feel uncomfortable. I think what an audience really gravitates towards is honesty, that’s the way to get their attention. After real if we spend all our time trying to be like someone else, we aren’t giving the audience anything new!


    1. Hi Shloka, it is so greta that you have found way to express yourself through your chosen medium. I completely understand what you have written about too.

  2. Your words are always so thought-provoking. It’s very rare that you can please everybody with your work, but you can always work towards pleasing yourself.