Print editorial taking inspiration from Pop Art
A narrative on how the art movement could translate into the present
Look 1Payal Khandwala skirt draped as scarf | Kristy de Cunha dress
Look 2 Hemant and Nandita Dress
Look 3 Hemant and Nandita Coat | Payal Khandwala Dress
Look 4 Miuniku Dress
Look 5 Nida Mahmood Body suit | Nikasha Skirt
Somehow, —read through taking an interest and trying to understand my client/s beforehand— I have managed to steer clear of any of these seemingly obnoxious people from hiring me. But the horror stories continue, one more tragic than the other, ultimately reducing a creative to a mere puppet than an artist. There are several sensible ways to go about this if I was a client. Step one, know what you want. Essential. Step two, hire somebody whose work aligns with what you want; instead of forcing your aesthetic onto an unsuspecting soul. Step 3, state your brief in the beginning of the project, this has a lot to do with knowing what you want, in order to be able to create an effective brief.
All said and done, nothing beats the freedom to create with likeminded people for likeminded people. This shoot was exactly that. An unparalleled joy to see a makeup artist use a face as a canvas and to see an artist create multiple versions and designs of prop ideas to choose from. Neither were there reference images, nor specific expectations. The brief sent by me being a colour palette, words, production details and a very strong message which encouraged to explore. Resultant of which, here is my take on what 50’s Pop Art could visually and aesthetically translate into today. Carried out with the help of very able shoulders.