Photographing Gucci’s new collection
Capturing the fluidity and colour of the garments with the help of a minimalistic landscape.
Photography, Creative Direction, Modelling by Rhea Gupte
Gucci Garments and Accessories
The word ‘Dream’ comes up often in Michele’s interviews. Inspired by the street and cinema, asked to head the eponymous luxury label that is Gucci, the world awaited Alessandro’s first collection with bated breath, not knowing what to expect. Singlehandedly, he turned the DNA of the label around from sleek sophistication to fearlessly layered individualistic luxury. The seventies echo within his designs and his personal sense of style shines through every runway look, which he styles himself.
Although aspirational, the new Gucci Girl is relatable to women of all ages who believe in creating their own style, unfazed by trends and expectations. The severely stylised show has something for everybody from the mousy berets, extravagant print, sports luxe pieces, feminine pussy bows, heavy doses of eclecticism and an undertone of unshakeable singularity. Michele even digs deep into Gucci archives to refurbish the double G’s, the green-red iconic stripe, with his signature touch of modern bohemianism.
“The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.”
I hear you Mister, loud and clear.